1.2 Author brand and comparison authors

This is an important section of your business plan as it's all about positioning and where you and your books fit.

  • What is brand anyway?
  • How colors, words, images, emotions all fit into your brand and how readers/customers see you
  • Managing customer expectations through brand
  • Example branding for non-fiction
  • Example branding for fiction - including across multiple series
  • Categories and sub-categories
  • Why your customer avatar can be particularly powerful if you write cross-genre

BusinessPlan_Brand.pdf
BusinessPlan_AuthorBrandTranscript.pdf