1.2 Author brand and comparison authors
This is an important section of your business plan as it's all about positioning and where you and your books fit.
- What is brand anyway?
- How colors, words, images, emotions all fit into your brand and how readers/customers see you
- Managing customer expectations through brand
- Example branding for non-fiction
- Example branding for fiction - including across multiple series
- Categories and sub-categories
- Why your customer avatar can be particularly powerful if you write cross-genre