This is an important section of your business plan as it's all about positioning and where you and your books fit.

• What is brand anyway?
• How colors, words, images, emotions all fit into your brand and how readers/customers see you
• Managing customer expectations through brand
• Example branding for non-fiction
• Example branding for fiction - including across multiple series
• Categories and sub-categories
• Why your customer avatar can be particularly powerful if you write cross-genre